"I attended your workshop at the California Chief's conference in Long Beach. I enjoyed your presentation, the information was on point, could be easily implemented, and powerful."
-- Chief Richard Hawthorne
Atwater, California

"I've been in public safety for 32 years and a PIO for the past 13. During this time I have attended numerous training sessions on media relations and marketing and have found the sessions presented by Judy Pal to be outstanding. Her presentations are well organized and directed at the audience in attendance. Judy's experience in both local government, public safety and the private sector gives her the experience to speak to a diverse audience and the knowledge and credibility that makes her the professional she is."
-- Mike Tellef
Public Information Office - Peoria Police Department (AZ)

"It is said there are only two true states-- reality and perception, and perception is reality. The difference in how an organization perceives and defines itself and how others perceive and define the organization might be the single most crucial success or failure factor an organization must work through when faced with crisis. Understanding and managing the difference between internal and external perception during critical moments of failure is essential in maintaining public trust in an organization's mission.

Judy's work and background in this area is extremely valuable -- both in the boardroom or the street level of any organization with a public mission. Her conceptual and practical approach in understanding and managing perceptual risk has quite literally transformed and saved organizations. She is at equally at ease with the executive team and employees at the sharp end.

A successful organization pre-plans for crisis. Manage the ’if’ before the ‘when’ with this education, a planning effort that is not to be missed."
-- Thomas Judge
Executive Director, LifeFlight of Maine
Immediate Past President, The Association of Air Medical Services

"Part of what makes Pal so valuable to the police service, is her understanding of the media. In many cases she has been able to tell officers working a variety of high profile cases what to expect when they open the newspaper each morning. With her reporting and media background, Pal can predict how reporters will cover a case, which quotes will be used and what information will appear in sidebars associated with the feature piece."
-- Blue Line Magazine, February 2001

"We have had numerous people comment very favorably on your presentations indicating that they had gathered valuable information that will be of use to them in their position in the fire service."
-- 2000 Maritime Fire Chiefs Convention

"The insight you brought to the panel about the changing role of communications professionals was a valuable contribution. We received many positive comments about how informative and encouraging the panel was in terms of commitment to the profession and hopes for its future."
-- Canadian Association of Communicators in Education

"I've had the opportunity over the years to participate in a wide variety of courses and watch a great deal of instruction take place. This media course was top notch. It was extremely well organized, it was relevant and realistic, and Judy's presentation skills and knowledge were excellent. It was a pleasure to attend."
-- Sgt. Lindsay Hernden
Halifax Regional Police

"We are awestruck by how quickly Judy was able to correlate the purpose/goals of this project into a communications strategy. Just speaking with her for 1½ hours has provided us insights to which we would never have had if not for this opportunity."
-- Business Planning Coordinator
Halifax Regional Municipality

"I have been through a number of media presentations, but your style and enthusiasm found a fan here."
-- Chief Doug Hamer
Riverview Fire and Rescue

"Ms. Pal approaches media relations, issues management and image development in a practical way. She clearly communicates that every employee, regardless of their role, plays an important part in an agency's public image. I've attended a number of educational symposiums on media relations, but none that offered as much "take home" material that I can apply to my role as what Ms. Pal shared. Her engaging style and passion for her subject matter make her sessions informative and entertaining."
-- Glenn E. Lyden
Director of Corporate Communications
Mayo Medical Transport, Rochester, MN